Gastronomic Journalism Program
Study Plan
Duration: 03 months
Study material included
We propose the development of the following professional skills:
- To know the rudiments of journalistic genres
- To learn the correct writing of a gastronomic chronicle
- To implement basic knowledge of cooking and consumables
- To understand and judge the sequence of restaurant table service.
- To realize about the importance and possibilities mass media offers for the gastronomic journalists.
- Cooking: the science, the art
- History and culinary stars
- The gourmet professional: skills and techniques
- Culinary narrative: the gastronomic journalist professional profile
- The savoir vivre style of living
- Regional gastronomy literature
- The difference between the art and technique of writing in gastronomy
- Due diligence and official regulations
- À la carte or menu: food and beverage sales
- Au de gamme dining sequence
- Food and beverage main products: sweet and salty
- Beverages menu
- Dinning room and kitchen structures
- Gastronomic events and elements of surprise
- Inspiration sources and creative drive
- Market segmentation
- Research, writing and styleediting
- Multimedia
- Study cases and writing exercises
- Leadand pseudonym
* Intellectual Property Registry
N. 11.723 – File 137125 – 27.06.01 (Ferreyra y Marcovecchio Lawyers – Buenos Aires, Argentina) All right reserved