Events Tourism Program

Study Plan

Duration: 06 months

Study material included

The movement of people traveling from one place to another for different reasons than holidays gaves rise to the events tourism industry. In the middle of the 20th century, with the beginning of numerous celebrations of several kinds of events, this industry flourished: nowadays millions of people travel aroud the world for business reasons participating in congresses, exhibitions, conventions, etc. therefore event tourism is a new economical alternative.

This programme is devoted to:

  • Event organizers
  • Travel agents
  • Tourist guides Graduates in hospitality management
  • Administrative staff of convention visitors bureaux, etc.
  • What the supply is.
  • Components: Tourism resources. Public and private infrastructure and facilities. Tourism companies. Complementary elements.
  • Important concepts.
  • What the demand is. Real and potential demand.
  • Characteristics: Elasticity. Seasonality. Irrationality. Potentially universal.
  • Introduction: what is marketing. Concepts.
  • SWOT System. Short explanation.
  • Marketing in the tourism industry. Stages.
  • Phases of a market research.
  • Important concepts.
  • Introduction: meaning of tourist product.
  • Types of products: how they relate to the supply.
  • Introduction: definition of tourist services.
  • Servuction: definition. Elements involved in servuction.
  • Important concepts.
  • Concepts.
  • The events market and the institutions directly connected: associations, tourism groups,convention bureau, etc.
  • Importance of the professional event organiser: characteristics.
  • Special features of important events carried out every year in Argentina: International Tourism Fair and Expoeventos.
  • Glossary.
  • Overview of the international market.
  • Tourism costs and economic implications of Event Tourism.
  • Analysis of the economic, social and cultural impact.
  • Importance of building a Country/Region/City Brand.
  • Definition of tourist/traveller. Classification.
  • Definition of “event tourist”. Motivations.
  • Communication as the essential element between the Product and the Tourist.
  • Practical and integrating final exam.

* Intellectual Property Registry
N. 11.723 – File 137125 – 27.06.01 (Ferreyra y Marcovecchio Lawyers – Buenos Aires, Argentina) All right reserved