Event Management Program

Study Program

Duration: 04 months

Study material included

Following a global trend, our continent has experienced a significant increase in the field of event management in the last decade.

Therefore, this training program -divided into four subjects- provides high academic quality through a truly unique curriculum that offers theoretical and practical lessons, as well as chat rooms, discussion forums and practical activities aimed at increasing the creativity of our pupils.

1-Event Management…or how to organize corporate, social and cultural events.

2-Ceremonial and Protocol to know how to receive and entertain our guests (studying the rules of behavior and good manners), how to set the table, how to order flags, etc..

3-Press and Advertising to learn the basic secrets of designing a successful promotional campaign and coverage of our events.

4-Event Architecture with the aim of giving our students the necessary knowledge about the safety rules in the assembly of their events as well its interior design and decoration.

Once the training is finished, the graduate will be able to organize any type of event, either as an independent entrepreneur or as part of the staff of a company.

Part I

Duration: 04 months 

  • Introduction to the event industry. Definition.
  • Classification: similarities and differences.
  • The 15 most common mistakes in event organization.
  • The three stages of the organizational process.
  • The most important international associations of the event industry (AIEM, ICCA, UFI, etc.).
  • Commercial events: definition.
  • Characteristics.
  • Historical evolution.
  • Congresses.
  • Trade Shows: fairs & exhibitions.
  • Social events: definition.Origin.
  • Historical evolution. Characteristics.
  • Classification (according to their time celebration):
    • Breakfast
    • Coffee break
    • Brunch
    • Lunch
    • Tea break
    • Cocktail/Reception
    • Buffet
    • Dinner
    • Réveillon.
  • Others: baptisms.Bar Mitzvahs.Wakes services.
  • Cultural Events:
    • Book launches
    • Art exhibitions.
  • Corporate Events: Definition.
  • Its differences with commercial events:
    • Assemblies
    • Conferences
    • Conventions
    • Debates
    • Forums
    • Interviews
    • Seminars
    • Launchings
    • Symposiums.

* Intellectual Property Registry
N. 11.723 – File 137125 – 27.06.01 (Ferreyra y Marcovecchio Lawyers – Buenos Aires, Argentina) All right reserved